Wednesday, July 25, 2007

Screw Cap Sales Pitch?

“Wine is expected to age at least as long and as well under a screw-cap as it will under natural cork.”
(Paul Gregutt)

EXPECTED TO AGE, NOT WILL...

"It seems to me that it’s time to agree that screw-caps can do the job. Not everyone will like their look and feel (improving rapidly, by the way), but you must agree that these closures have a lot of advantages, the manufacturers are working hard to correct some of the early problems associated with them”.
(Paul Gregutt)

What problems?

Why do we have to agree at all, but especially when there are no long-term studies yet? (Short-term studies have projected a 2% failure rate for screw caps)

What advantages do these closures have? They are possibly cheaper, Easier to use in high speed bottling machines, easier to open…. You said a lot of advantages?

How do we know that we are buying an old style screw cap with problems, or one of the “new and improved” screw caps that have not had long term tests either?

© Paul Wyatt™ 2007

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